Building a website is easy, but driving traffic is difficult. Many think to just create the site and wait for the traffic to come, but it isn’t as simple as that.
For most websites, traffic comes from Google. Yet, to show up on the first page, it takes meticulous work, as well as trial and error. Nonetheless, there are some tips and tricks you can take advantage of to boost your sites ranking for specific keywords.
Below are some tips and tricks to get eyeballs on your website.
As simple as it might seem, localizing is always a perfect place to start. So if you offer design services in New York, then target people from the city. Always provide relevant content for your target audience, because the more niche your site is, the better chance people will find it.
In addition, you can use Google tools such as Google Ads, Trends and Tag Manager. Moreover, a good way to track your traffic and behavior of your visitors is to use Analytics and Search Console. Localization adapts your site to a particular language, region or culture.
For example, a website that helps UAE players with finding casinos online, should provide a localized approach. One site that does this well is Arabian Betting. The platform helps players from the UAE with information on the legality of playing at online casinos. In addition, on the site, players can read unbiased reviews on each casino in Arabic and claim the latest welcome bonuses.
So the trick here is to optimize your site for your target audience, rather than to appeal to everyone. Having 1000 people who return to your website on a regular basis is worth more than 10,000 people who just click on it once.
Social media is the ideal tool to get eyeballs on your content. The key is consistency and to provide either entertaining or educational content.
Depending on what niche you are in and the demographic you are targeting, different social media sites serve different needs. For example, for short videos, use Tik Tok, but if you are an artist or photographer then Instagram is perfect.
If you run a news site, Twitter is the best resource to gain traffic to your website. You can also network with influencers in your space and try to harness other people’s audiences. You can do this by providing quality content that others will retweet.
One other paid option is to run ads, whether video adverts or images. You can work with the social media platform directly or pay an influencer to promote your site.
By writing blog posts on other websites, it allows you to gain traffic from someone else to drive it back to your site. All websites need content, and they need it all the time. It’s a continual process. Thus, you can do a swap. You create quality content for another site, and they allow you to insert your link.
There are plenty of websites that you can work with, so do your research by using SEO tools to check which ones are worth your time.
Search Engine Optimization (SEO) is the process of optimizing your site so it ranks higher in search results on Google and Bing. There are many different techniques, but the main two ways it can be done is on page and off page SEO.
On page SEO refers to the practice of optimizing elements on your website. This means page speed, bounce rate and click through speed. In addition, content on your page should be optimized. A primary technique is using target keywords on your page. This way, Google is more likely to rank the content.
Off page SEO are all the techniques not related to updating or publishing content on your page. We are talking about your content on other sites. Link building is one good example where you publish content on somebody else’s site and link back to your own. You should also take advantage of social media. In recent Google algorithm updates, Google has stressed the importance of social media in its ranking process.